How We Help Examples Case Studies About Contact View case studies Request a Website Review
For established businesses across Canada

Turn your outdated website into a tool that helps your business grow.

We redesign established business websites around the people who actually use them — making it easier for customers to understand what you offer, find what they need and get in touch.

Then, where it will genuinely help, we look beyond the website for practical ways to reduce manual work, improve follow-up and create more opportunities from the customers you already have.

Request a Website Review View case studies

Better website. Easier customer experience. Less admin. More opportunities to grow.

Make a stronger first impression

A modern, mobile-first website that reflects the quality of the business behind it.

Make things easier for customers

Clearer services, better navigation and simple ways for customers to get exactly what they need.

Make the business easier to run

We look for repetitive enquiries, reminders and follow-ups that your website and systems could handle automatically.

The usual picture

Does any of this sound familiar?

That’s what we look for.

How We Work

We don’t start with technology.
We start with your business.

Most web designers ask what website you want. We ask how your business works today, where customers get stuck, and what the website could do better.

Understand what happens today

We learn how customers currently find you, what they need from your website, how they contact you and what happens after that first enquiry.

Make the website easier to use

We redesign it around real customers — especially people using their phones — so they can quickly understand what you do and take the next step.

Remove unnecessary manual work

If you’re repeatedly sending the same messages, chasing the same information, setting reminders or following up manually, we look for ways your website and systems can handle more of it.

Look for ways to grow

Once the basics work properly, we look for the opportunity that actually fits — converting more visitors, following up on unfinished quotes, encouraging repeat work, or making other services easier to discover.

How we help

The website is the starting point

A redesign is how most projects begin. Where it will genuinely help, we then look at customer experience, follow-up and practical ways to grow — without turning every engagement into extra software.

See how we help

Examples

What this looks like in practice

A completed redesign, then an illustrative example of looking past the website when the bigger opportunity is what happens after someone contacts you.

Case study · Systron

An established business that looked inactive online

Before

A long-running company whose website no longer looked current, with product information that was hard to find.

What we changed

A clearer website, easier product browsing, and a contact path that collects more useful details.

Why it matters

New visitors can tell the business is active, find what they need, and make a more useful first enquiry.

Anonymized completed client redesign

Before

Anonymized previous-site interior homepage with sidebar navigation and product collage
Previous interior homepage — frameset navigation, identifying details covered.

After

Anonymized redesigned desktop homepage with clearer hierarchy and enquiry actions
Redesigned homepage hierarchy.

A dated frameset layout became a clearer hierarchy with prominent product and enquiry paths.

Before

Anonymized previous desktop products page with a dense grid of image buttons
Previous product browsing as image buttons.

After

Anonymized redesigned desktop product-groups page with clearer category cards
Redesigned product groups on desktop.

Image-button browsing was reorganized into clearer product groups.

Mobile experience in the redesigned site

Anonymized mobile product-groups screen from the redesign
Supporting mobile view of the product-groups layout.

After

Anonymized structured product enquiry form from the completed redesign
Structured enquiry form.

A general contact path became a structured enquiry that collects useful details upfront.

Before shots are from the previous live site backup; after shots are from the completed redesign. Brand marks and contact details anonymized. No traffic or ranking claims.

Made the company look current again

We redesigned the website so it better reflected an established technical business operating today.

Made products easier to find and understand

We reorganized the information around what customers were actually looking for rather than forcing them through the old site structure.

Created clearer product information and site structure for search

We added useful content around the specialist products Systron provides, so the right pages are easier to find.

Improved customer enquiries

We improved the contact experience so customers could provide more useful information about what they needed.

Read the full Systron story

Illustrative example · not completed client work

A busy local service business

Based on a real proposal — not a completed case study, and not tied to a named owner.

The problem. Plenty of enquiries already, but job details, follow-up, payments and reviews lived in messages and memory. More website traffic was not necessarily the biggest opportunity.

The proposed improvement. A clearer mobile website, plus one structured enquiry that can feed follow-up, appointments, payments and review requests.

The business value. Fewer things the owner has to remember. More repeat work and reviews from customers they already have.

Service-business workflow proposal — not a completed client launch

Current site

Anonymized current service-business homepage with quote and call actions
Current public homepage — brand marks and phone numbers anonymized.

Proposed

Proposal concept Proposal mockup of a clearer service-business homepage with a direct quote path
Proposed homepage with a clearer service path.

A generic services page became a clearer route to requesting a quote.

Anonymized current services page showing a grid of service categories
Current services listing.

Proposed workflow screens — not a completed implementation

Proposal concept Proposal mockup of a mobile quote request step for uploading job photos
Structured quote with photo upload.
Proposal concept Proposal mockup of a follow-ups screen for quotes, scheduling, and payments
Appointment and follow-up tracking.
Proposal concept Proposal mockup of a review and referral prompt after a completed paid job
Review and referral prompt.

One structured enquiry could support follow-up, scheduling, payment checks, and review requests.

Current-site shots are anonymized captures of the live public website. The remaining screens are proposal mockups — not a completed client launch.

The goal isn’t more software. It’s fewer things the business owner has to remember.

More work

Other projects

A few more examples of making an existing product clearer, replacing a manual process, or turning messy information into something people can actually use. Full write-ups are on the case studies page.

chinesetrack.com
Chinese Track

Before → after

Chinese Track

An established Mandarin learning platform that needed a clearer lesson experience. We modernized the site and added practice tools that help students get feedback on speaking and exercises.

Harder-to-use lessons → clearer learning path and useful practice tools

Website redesign Easier for students Practice tools
Visit site
ashbracket.com
Ash Bracket

Before → after

Ash Bracket

Tournament pool tracking lived in worksheets and manual coordination. We replaced that with one place for organizers and participants to run the pool.

Manual worksheets → one place to run the pool

Less admin Clearer participant experience
Visit site
cityvane.com
City Vane

Before → after

CityVane

Open civic data about Calgary neighbourhoods was hard for ordinary readers to use. CityVane turns that information into plain-language local insight.

Raw public data → neighbourhood information people can actually read

Clearer information Local insight
Visit site
rentshield.ca
Rent Shield

Before → after

RentShield

Renters were left to compare listings, prices and warning signs on their own. RentShield organizes that information so people can compare options more calmly.

Noisy listings → a clearer way to compare options

Clearer decisions Less guesswork
Visit site
flaredesign.ca/focus
Flare Focus

Personal product

Flare Focus

A private planner for goals, tasks, habits, timers, and a daily main quest. Visitors can try a demo; a signed-in account keeps progress private.

Scattered to-dos → one place to aim the day

Try a demo Private accounts
Open Flare Focus
flaredesign.ca/readingnotes
Flare Notes

Personal product

Flare Notes

A reading notebook for books, timed sessions, notes, experiments, and recall practice. Same sign-in as Flare Focus; demo data stays separate.

Passages that fade → ideas you can return to

Try a demo Reading practice
Open Flare Notes
flaredesign.ca/leader-rotation
Leader Rotation

Personal product

Leader Rotation

A private weekly strength board. Visitors can try a fictional demo; a signed-in account keeps portfolio evidence private. It never places trades.

Hold leaders → replace only with evidence

Try a demo Private accounts
Open Leader Rotation

See how we can improve your website

Start with a website review, or read the fuller stories on the case studies page.

Request a Website Review View case studies
About

One person, focused on how the business actually works

Flare Design works with established businesses whose websites no longer reflect the quality of the business behind them.

The work starts by understanding how customers currently find, use and interact with the business online. The solution might be a redesign, clearer customer journeys, better enquiry forms, workflow automation, new content or a combination of these.

The objective is not to add technology for its own sake. The objective is to make the business easier for customers to use and easier for the owner to run.

You work directly with one person who is interested in understanding the business, not simply producing website pages.

Based in Calgary. Working with businesses across Canada.

One point of contact

You work with the same person from the first review through launch — no account-manager handoff.

Private build before launch

New work is developed off the live site until it is ready for you to review.

Recommendations, not a fixed package

We look at the existing workflow and recommend useful changes where they make sense — not every business needs every feature.

Start here

Show me what’s holding my site back

Share your current website and what feels frustrating — outdated pages, customers who can’t find what they need, or follow-up that lives in your head. You’ll get a practical read of what would actually help.

Request a Website Review View case studies

Request a Website Review

Add your details below.

Prefer email? hello@flaredesign.ca

Thanks — I’ll review what you sent and get back to you with next steps.

If nothing arrives within a couple of business days, check spam—or write to hello@flaredesign.ca.