Completed work · Systron
An established business that looked inactive online
A long-running company whose website no longer looked current. Products were hard to find, and enquiries were vague.
A current-looking site, products organized around what customers look for, and a more useful contact path.
Visitors can tell the company is active, find the right product area, and explain what they need on the first enquiry.
Anonymized completed client redesign
Before
After
A dated frameset layout became a clearer hierarchy with prominent product and enquiry paths.
Before
After
Image-button browsing was reorganized into clearer product groups.
Mobile experience in the redesigned site
After
A general contact path became a structured enquiry that collects useful details upfront.
The situation. Systron had been operating for years, but its website had not kept pace. The presentation felt dated enough that a new visitor could reasonably wonder whether the company was still active. Important product information was difficult to discover, and customers did not have an easy way to explain exactly what they were looking for when contacting the company.
Made the company look current again
We redesigned the website so it better reflected an established technical business operating today.
Made products easier to find and understand
We reorganized the information around what customers were actually looking for rather than forcing them through the old site structure.
Created clearer product information and site structure for search
We added useful content around the specialist products Systron provides, so the right pages are easier to find.
Improved customer enquiries
We improved the contact experience so customers could provide more useful information about what they needed.
The result. Systron now presents as an active, established supplier. Specialist products are easier to browse, and first contact can include the details the company actually needs to help. Published traffic or enquiry numbers are not included here.
How it was built (optional)
The public site is a straightforward, fast set of pages with clearer product groups, useful supporting content, and a contact path designed to capture better enquiry details. Search visibility work is described in everyday terms on the help customers find you page rather than as a technical architecture claim.
